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Privacy Policy

Last Updated: August 9, 2026

Welcome to Amelia Roots (“Amelia Roots,” “we,” “us,” or “our”).

This Privacy Policy explains how Amelia Roots collects, uses, discloses, and protects information when you visit or use AmeliaRoots.com (the “Website”), including when you read our gardening and indoor-plant content, download our free resources, or otherwise interact with the Website.

We respect your privacy and aim to be transparent about the information we collect and how it is used.

By using the Website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

The information we collect depends on how you interact with the Website.

Information You Provide Directly

You may voluntarily provide information to us when you:

  • Subscribe to or request a free guide or other resource;
  • Submit your email address through a form;
  • Contact us;
  • Submit information through another feature of the Website; or
  • Communicate with us by email.

Depending on the feature you use, this information may include:

  • Your name;
  • Email address;
  • Information contained in your message or communication; and
  • Other information you voluntarily choose to provide.

You are not required to provide personal information simply to browse most of the Website.

2. Information Collected Automatically

When you visit AmeliaRoots.com, certain information may be collected automatically through your browser, device, cookies, and similar technologies.

This may include:

  • IP address or approximate location information;
  • Browser type and version;
  • Device type and operating system;
  • Pages visited;
  • Referring and exit pages;
  • Date and time of visits;
  • Approximate geographic information;
  • General interaction and usage information;
  • Information about how you navigate and interact with the Website; and
  • Other technical information made available to us by your browser or device.

We use this information primarily to understand how visitors use the Website, maintain website functionality, improve our content, and understand Website performance.

3. Google Analytics

We use Google Analytics to understand how visitors interact with AmeliaRoots.com and to measure and improve the Website.

Google Analytics may collect information such as:

  • Number of users;
  • Session and engagement information;
  • Approximate geographic information;
  • Browser and device information;
  • Pages and content viewed;
  • Website interactions; and
  • Other measurement information generated through your use of the Website.

Google Analytics may use cookies and similar identifiers to distinguish users and sessions and to provide analytics information.

We use Google Analytics for website measurement, audience understanding, content improvement, and performance analysis.

We do not intentionally configure Google Analytics to collect information such as your email address, telephone number, Social Security number, or other information that directly identifies you as an individual.

Google’s policies prohibit customers from sending personally identifiable information to Google Analytics. We therefore take reasonable steps to avoid intentionally transmitting such information through our Analytics implementation.

For additional information about how Google Analytics collects and processes information, please review Google’s Privacy Policy .

4. Cookies and Similar Technologies

AmeliaRoots.com may use cookies and similar technologies.

Cookies are small files stored on your device that can help websites remember information and understand how visitors use a website.

We may use cookies for purposes such as:

  • Essential website functionality;
  • Remembering preferences;
  • Website security;
  • Understanding website traffic and usage;
  • Analytics and performance measurement; and
  • Improving the Website and user experience.

Some cookies may be placed by third-party services that operate on our behalf or provide functionality used by the Website.

You can generally control or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality or performance of parts of the Website.

5. Free Guides and Email Collection

If you choose to download a free guide, resource, checklist, or other lead magnet from AmeliaRoots.com, we may collect information such as your email address and, where requested, your name.

We use this information to:

  • Deliver the requested resource;
  • Respond to your request;
  • Communicate with you about the resource you requested;
  • Send relevant updates or communications where permitted; and
  • Maintain and improve our lead-magnet and email delivery process.

If you receive marketing emails from us, you may unsubscribe using the unsubscribe option included in those communications or by contacting us.

We do not require you to provide an email address simply to read the Website’s publicly available content.

6. How We Use Information

We may use information we collect to:

  • Operate and maintain AmeliaRoots.com;
  • Provide requested resources and services;
  • Respond to inquiries;
  • Deliver requested downloads;
  • Understand Website usage;
  • Analyze Website performance;
  • Improve our content and user experience;
  • Detect, prevent, and address security issues or abuse;
  • Maintain the security and integrity of the Website;
  • Comply with applicable legal obligations; and
  • Perform other purposes disclosed at the time information is collected.

We aim to collect and use information only for legitimate and reasonably necessary purposes related to operating and improving the Website.

7. How We Share Information

We do not sell your personal information for money.

We may share information with service providers and technology providers that help us operate AmeliaRoots.com, such as providers supporting:

  • Website hosting;
  • Analytics;
  • Email delivery;
  • Website security;
  • Forms and lead-magnet delivery;
  • Website functionality; and
  • Other technical services necessary to operate the Website.

These providers may process information on our behalf and may have access to information only as reasonably necessary to provide their services.

We may also disclose information when reasonably necessary to:

  • Comply with applicable law, legal process, or lawful requests;
  • Protect our rights, property, or safety;
  • Protect visitors or others from harm;
  • Investigate fraud, abuse, or security incidents; or
  • Support a business transfer, merger, acquisition, or similar transaction.

8. Third-Party Services and Links

AmeliaRoots.com may contain links to third-party websites, products, services, or resources.

These third-party websites operate independently from Amelia Roots and have their own privacy policies and practices.

We are not responsible for the privacy practices, security, content, or policies of third-party websites.

We encourage you to review the privacy policy of any third-party website you visit.

9. Advertising and Affiliate Relationships

AmeliaRoots.com may use advertising, affiliate links, or other monetization methods in the future.

If we introduce advertising, affiliate marketing, or other technologies that collect or share information, we will update this Privacy Policy as appropriate to describe those practices.

Affiliate relationships will not change the price you pay for a product or service unless otherwise stated.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide requested services, maintain business and website records, resolve disputes, enforce agreements, maintain security, and comply with applicable legal obligations.

The specific retention period may vary depending on the type of information and the reason it was collected.

Analytics information may also be retained according to the retention settings configured for our analytics services.

11. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect information from unauthorized access, misuse, alteration, disclosure, or destruction.

However, no website, online service, or method of electronic transmission can be guaranteed to be completely secure.

Therefore, while we take reasonable precautions to protect information, we cannot guarantee absolute security.

12. Children’s Privacy

AmeliaRoots.com is intended for a general audience and is not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13.

If you believe that a child under 13 has provided personal information to us, please contact us so that we can take appropriate steps to delete the information.

13. California Privacy Rights

This section applies to California residents to the extent applicable law, including the California Consumer Privacy Act (“CCPA”), applies to our processing of their personal information.

California law provides certain consumers with privacy rights, which may include rights to:

  • Know about personal information collected about them;
  • Request access to certain personal information;
  • Request deletion of personal information, subject to applicable exceptions;
  • Request correction of inaccurate personal information;
  • Opt out of the sale or sharing of personal information where applicable;
  • Limit certain uses or disclosures of sensitive personal information where applicable; and
  • Receive equal treatment for exercising applicable privacy rights.

California’s privacy framework, including the CCPA as amended by the California Privacy Rights Act, provides California consumers with these and other rights depending on the circumstances.

How to Submit a Privacy Request

If you are a California resident and would like to exercise a privacy right that applies to you, you may contact us using the contact information provided in the Contact Us section below.

When necessary, we may take reasonable steps to verify your identity before completing certain requests. This is intended to help protect personal information from unauthorized disclosure.

We will process valid requests within the time periods required by applicable law.

We will not discriminate against you for exercising privacy rights provided to you by applicable law.

Sale or Sharing of Personal Information

We do not sell your personal information for monetary consideration.

If our practices change in a way that constitutes a sale or sharing of personal information under applicable California law, we will update this Privacy Policy and provide any notices or opt-out mechanisms required by applicable law.

14. California Notice at Collection

Where required by applicable California law, we will provide information at or before the point where personal information is collected explaining the categories of personal information collected, the purposes for collection, and other information required by applicable law.

This Privacy Policy provides additional information about our broader privacy practices.

15. Do Not Track Signals

Some browsers provide a “Do Not Track” (“DNT”) setting.

Because there is currently no universally accepted standard for responding to DNT signals across websites, AmeliaRoots.com may not respond to DNT signals in every circumstance.

Where applicable law requires us to recognize or respond to a browser-based privacy signal, we will handle that signal as required by applicable law.

16. Your Privacy Choices

Depending on where you live and the services you use, you may have choices regarding:

  • Cookies;
  • Analytics technologies;
  • Marketing emails;
  • Certain communications;
  • Personal information requests; and
  • Other data-processing activities.

You can unsubscribe from marketing emails at any time by following the unsubscribe instructions contained in the email.

You can also manage certain cookie preferences through your browser or available privacy controls.

17. International Visitors

AmeliaRoots.com is operated for a primarily United States-focused audience, but the Website may be accessible from other countries.

If you access the Website from outside the United States, your information may be processed in the United States or other locations where our service providers operate.

Privacy laws in those locations may differ from the laws in your country or region.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our Website, technology, services, legal requirements, or privacy practices.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.

We encourage you to review this page periodically to remain informed about how we handle information.

19. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or wish to submit a privacy-related request, please contact us through the contact information provided below.

Website: AmeliaRoots.com

Privacy Contact: theameliaroots@gmail.com

Important Notice

This Privacy Policy is intended to provide a clear description of Amelia Roots’ privacy practices based on the Website’s current and planned functionality.

It is not legal advice and does not establish an attorney-client relationship.

If AmeliaRoots.com introduces additional services or technologies, such as advertising networks, affiliate tracking, email marketing platforms, payment processing, personalized advertising, Meta Pixel, additional tracking technologies, or other data-sharing features, this Privacy Policy should be reviewed and updated accordingly.